This Privacy Policy explains how Dealers Auto Center (“DAC,” “we,” “us,” or “our”), collects, uses, protects, and shares information in connection with the Dealers Auto Center platform, websites, dealer storefronts, communication tools, and related services (together, the “Service”). It is part of, and should be read with, our Platform Terms of Use.
Dealers Auto Center is a Texas-based company with its principal office at 1412 Main Street, Suite 620, Dallas, Texas 75202. You can reach us at support@dealersautocenter.com or (469) 224-1766.
The Service is business software for licensed motor vehicle dealers, and we handle information in two distinct capacities:
We limit collection to what is relevant and reasonably necessary for these purposes.
We share information only with service providers that help us run the Service, under agreements limiting their use of it:
We may also disclose information when required by law, to enforce our agreements, to protect the rights, safety, or property of DAC, our dealers, or the public, or in connection with a merger, acquisition, or sale of assets (with notice before your information becomes subject to a different privacy policy).
The Service sends text messages such as one-time verification codes, account and service notifications, and — on behalf of dealerships — customer communications the dealership initiates. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, and reply HELP for assistance or contact us at support@dealersautocenter.com.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Mobile numbers and related information may be shared only with service providers (such as our SMS delivery provider) under confidentiality obligations, solely to operate and deliver the messaging service itself. We retain records of SMS consent and opt-outs as required to honor your preferences and demonstrate compliance.
Where a dealership uses platform calling features, calls to and from platform phone numbers may be recorded for record-keeping and quality purposes. Recordings are stored securely and are accessible to the dealership associated with the call. Notice of recording is provided as required by applicable law.
We use only essential cookies and browser storage needed to sign you in, keep your session secure, and protect against fraud. We do not use third-party advertising or analytics cookies on this site.
Data is encrypted in transit (TLS) and sensitive fields are encrypted at rest. Secrets and credentials are stored in Azure Key Vault. Database access is restricted with row-level security and role-based access controls, and actions in the Service are logged for audit purposes. Card data is handled by Stripe and never stored on our servers. No method of transmission or storage is completely secure, but we maintain administrative, technical, and physical safeguards appropriate to the nature of the data we handle.
We retain information for as long as an account is active and as needed to provide the Service, comply with legal, tax, and regulatory obligations, resolve disputes, and enforce our agreements. Technical logs are generally retained for shorter periods. When information is no longer needed, we delete or de-identify it. You may request deletion as described below; some records must be retained where the law requires it.
Consistent with the Texas Data Privacy and Security Act, we honor the following rights for individuals, regardless of whether the statute technically applies to us:
To exercise these rights, email support@dealersautocenter.com. We will verify your identity and respond within 45 days; where reasonably necessary we may extend once by 45 days with notice. If we decline a request, you may appeal by replying to our decision, and we will respond to the appeal within 60 days. Texas residents may also submit complaints to the Texas Attorney General. If you are a dealership’s customer, your request should go to the dealership, which controls your records; we will assist it in responding.
Dealerships that extend or arrange financing are financial institutions under the federal Gramm-Leach-Bliley Act. When a dealership stores customer financing records in the Service, we act as the dealership’s service provider, maintain safeguards for that information, and use it only to provide the Service to the dealership. Dealerships remain responsible for their own privacy notices and GLBA obligations to their customers.
DAC Lister is an optional Chrome extension that helps dealers list their own vehicle inventory on Facebook Marketplace. When you connect the extension using a pairing code from your dashboard, it retrieves your dealership’s active inventory (vehicle details and photos) from your Dealers Auto Center account and pre-fills Facebook’s vehicle listing form in your browser. The extension stores only a pairing token locally on your device to identify your dealership; it does not collect your Facebook login, password, or personal Facebook data. You review every listing and publish it yourself — the extension never posts on your behalf automatically. The extension communicates only with Dealers Auto Center servers and the Facebook page you are actively using.
The Service is business software and is not directed to anyone under 18. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new effective date, and for material changes we will provide notice by email or a prominent notice in the Service before the change takes effect, consistent with our Platform Terms of Use.
Questions about this policy or your information? Email support@dealersautocenter.com, call (469) 224-1766, or write to Dealers Auto Center, 1412 Main Street, Suite 620, Dallas, TX 75202.